Herbalife: Yet another Victim of Online Brand Bashing

When searching “Herbalife” on Google, a majority of the results are controlled by either Herbalife corporate or Herbalife distributors, the acceptation of a few. Unfortunately the more eye catching results are controlled by the minority, those wishing to defame the Herbalife brand.

Position 4 reads:

Herbalife
Herbalife, Herbalife International, Herbalife lawsuit, Mark Hughes.
www.rickross.com/groups/herbalife.html - 6k - Cached - Similar pages

This particular pages includes a plethora of information that “The Rick A. Ross Institute has gathered about Herbalife.” Including:

Judge Fires Herbalife Heir’s Custodian
A boy and his $400 million
Nobel Prize Winner Didn’t Disclose His Herbalife Contract
Herbalife: Sells but Weeds and Illusions
“An emotional and financial trap”
Wondering about those work-at home signs
Death and Denial at Herbalife
Herbalife Faces Struggle After Death of Founder Mark Hughes
Herbalife Founder on Drinking Binge Before Death
Make money now, ask me how!
Autopsy on Herbalife founder finds death caused by accidental overdose
Founder of weight-loss empire dead at 44
Herbalife founder Hughes dies in Calif. home
Herbalife Lawsuit
Suit looks at seamy side of network sales
Herbalife distributor wins suit

Position 7 reads:

work at home overload
Investigative report in which the author finds that Herbalife is responsible for numerous signs touting MLM schemes that have been placed around Sacramento.
www.cockeyed.com/workfromhome/workfromhome.html - 6k - Cached - Similar pages

This page contains one man’s experience with sketchy Herbalife sales tactics.

Position 9 reads:

Herbalife: Scum sucking leeches
Who is littering your neighborhood with signs, rocks in bags, and bogus job offers? Herbalife, a multi-level marketing scheme that makes Amway look legit.
www.highprogrammer.com/alan/rants/herbalifescam.html - 10k - Cached - Similar pages

This is a self-proclaimed “rant page” on Herbalife.

It is rather disturbing that the folks at Herbalife are doing nothing to protect their brand in the wake of these brand damaging sites. While they cannot legally take them down, as they are not committing any trademark violations, but they can make SEO a priority in order to take control of their brand real estate within the leading search engines.

At IOR we work with our clients, leading MLM’s and even MLM Distributors, to take advantage of the opportunities available to them through SEO and search advertising. Contact us today to see how we can help you protect and promote your brand online.

Tags: Herbalife, MLM Distributors, Leading MLM

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