MLMbrands.com

Associate Content

While the contributions MLM Associates make to their network marketing companies is truly immeasurable, they also pose big threats. Associates often make their own marketing materials, provide product testimonials and advertise independently. Most MLM’s provide very specific compliance standards which are set in place to protect the brand and the company as a whole. Unfortunately Associate marketing materials often do not meet the standards set by corporate.

So how can MLM’s and network marketing companies possibly monitor their Associates’ marketing efforts? At IOR we work with our clients to provide real solutions such as printer friendly marketing materials and corporate hosted blogs. Once corporate has provided such resources they can set company standards which prohibit Associates and Distributors from using alternative materials and blogs.

Gripe Sites

Grip sites are a reality for companies in every industry. As the internet becomes more accessible, consumers everywhere are weighing in online. Whether it is a positive or negative feedback, consumers are happy to share their experiences.

This bog for example provides a negative review of Monavie:
Ah, does Monavie Active Juice work? I’ll cut to the chase — no. Not for me anyway. To read the full post click here.

The Ripoff Report is a highly ranking site which provides negative accounts from ex-associates for almost every leading MLM on the market today, including: Fuel Freedom International and Monavie.

Though MLM’s and other companies can not hope to ever completely rid themselves of gripe sites, they can reduce the online visibility of such sites through SEO. At IOR we work with our clients to design and launch effective SEO campaigns which enable them to dominate their branded search real estate. Once this has been accomplished gripe sites are no longer a threat to their online reputation.

PPC Pricing Wars

The pay per click(PPC) landscape has been problematic to MLM’s since Associates first began to utilize it years ago. PPC advertising enables companies and 3rd parties alike to pay for placement in the top and right-hand column of a search page. Such companies as Mary Kay, Jafra and Trivita are all currently facing this problem.

The search engines have since realized the importance of brand protection for the sake of both their advertisers and the user experience. Google allows companies to register their trademarks with the search engine in order to prevent traffic pirates from falsely representing brands. While other search engines are behind the curve, they encourage companies to take steps, with the help of their legal counsel, to stop traffic pirates from using trademarks in their ad copy. At IOR we work with our clients to get this process in motion.

Duplicate Content

Duplicate content is another issue that plagues almost every MLM on the market today. Many MLM’s have responded to Associate requests for individual websites. While this is a very smart move on the part of corporate, using duplicate content on each Associate site has lead to visibility penalties.

At IOR we work with our clients to create real solutions to prevent duplicate content from ruining SEO efforts.

If you feel that any of these issues are plaguing your SEO efforts, please contact us to see how we can help you reach your goals.

Tags: Monavie, Melaleuca, Jafra, Mary Kay, Fuel Freedom, Trivita, MLM SEO